Presentations Producing “Sneaky Feminism” in Online Cultural Content Presenters Urszula Pruchniewska When the Story Doesn’t Fit: The Negotiation and Impact of Narrative in Digital Social Movements Presenters Victoria Marie Gonzalez Mary Chayko Staging a Successful Political Campaign in the Digital Era: How to Respond to Natural Disasters on Social Media Presenters Erin Rider Oscar PR Girl: Humanizing Oscar de la Renta Brand Identity via Social Media Presenters Kaitlyn M Smith Jordan M. McClain Myles Ethan Lascity Session chairs Donald Snyder