As a way to continue the franchise, the film industry has developed their products into Broadway and live theater productions recently. The trend of vertical integration has lead to many plays and musicals being produced with movie, such as the Catch Me If You Can, Sister Act, and Bring It On. In a competition between original compositions and film-based scripts for the limited space on Broadway, predicting success and value is imperative to producers, creative teams and those financing the productions.
After establishing background information about the topic and researching other studies about determining success of a Broadway show, the paper will contain qualitative research focusing on the perceptions and ideologies of professionals in the theater industry. The theater professionals used in the study will include directors, stage managers, dancers, composers, playwrights, screenwriters and actors with at least five years of experience. In conclusion to all the interviews, the information will be analyzed for comments, ideas, predictions and trends.
About the presenterEmily Lazar
Emily Lazar is a dedicated public relations professional in the entertainment and theater industry. At Millersville University of Pennsylvania, Lazar majors in Speech Communications with an option in public relations and minor in Marketing, while concurrently enrolled in the Honors College. Outside of the classroom, she is an active participant in Public Relations Student Society of America (PRSSA) events and meetings, and she was the Public Relations Chair and Board Member of the Honors College Student Association (HCSA). Through her skills and diligent work ethic, Lazar has held internships at Hershey Area Playhouse, American Cancer Society, Derry Township Historical Society and witf, the Harrisburg NPR and PBS affiliate. Also, she was the Director’s Assistant on the PA Historic Dramas film, A Vanishing Certainty, and Box Office Assistant for the Tony-Award Winning Williamstown Theatre Festival. As she gains experience at nonprofit and entertainment organizations, Lazar has practice writing press releases and media alerts, planning promotional events, creating marketing plans and editing community outreach materials.