MAPACA

Mid-Atlantic Popular &
American Culture Association

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The Afterlife of Forrest Gump: Mimicry, Memes and Meaning

Presenter: 
James Burton (Salisbury University)
Presentation type: 
Paper
Abstract: 

The meaning of Forrest Gump (1994) has long been contested by critics. The dominant view holds that the film is conservative, nefariously rewriting history in the service of the Gingrich Republicans capture of Congress in 1994. At the same time, a minority of critics argue that the film’s representation of the past is rather open to negotiation and encourages historical consciousness. This paper will re-read the film through its pop culture afterlife from its regular quotation in film and tv to the profusion of internet memes that reframe the original film. I will examine how the meaning of the film can be seen to evolve over time and within different media contexts, while becoming a vehicle for messages from across the political spectrum.

Scheduled on: 
Thursday, November 3, 3:15 pm to 4:30 pm

About the presenter

James Burton

James Burton is an Associate Professor and Chair of Communication at Salisbury University. He teaches classes on Cinema and Society, Mass Communication Law, Mass Media in Society, and Critical Issues in New Media. He is a contributing editor to Literature/Film Quarterly.

Session information

The Value of Film

Thursday, November 3, 3:15 pm to 4:30 pm (Tambora)

How do we measure the value of mainstream, “Hollywood” films over time? Each of these presentations takes a different look at the ways in which films and film property’s are understood beyond their initial release.

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