This is a film screening of Beauty and the Beer featuring filmmaker Anne Newman.
From the film’s Vimeo page:
BEAUTY AND THE BEER is a personal documentary produced by Anne Newman Bacal about the iconic Miss Rheingold contest. Begun in 1941 and ending in 1964, the contest was probably the most successful marketing campaign in American history. The film features interviews with former Miss Rheingolds, advertising executives who worked on the campaigns and fans of the contest including novelist Wally Lamb, advertising legend Jerry Della Femina and the writer Ilene Beckerman [Love Loss and What I Wore]. We’ve also collected extraordinary archival film, sound and stills from that period. Ms. Newman was a participant in the contest that shaped her early career. Years later, she looks back at the contest and her own experience as a woman coming to maturity in the 1960s.
NOTE: This session should be scheduled immediately preceding the Professional Development session entitled “Independent Documentary Production and Promotion.”
About the presentersAnne Newman
Anne Newman, Executive Producer of the documentary Beauty and the Beer is a native Californian. Anne was selected as one of the six finalists in the Miss Rheingold contest in 1960. She then stayed in New York to pursue a successful modeling career, before returning to California to appear in television and motion pictures, including El Dorado, The Best Man, and The Thrill of It All.
Colin Helb
Colin Helb is Associate Professor of Communications at Elizabethtown College. His interests include critical media studies, communications technologies, new media, and media production. He is the co-editor of Hardcore, Punk, and Other Junk: Aggressive Sounds in Contemporary Music (Lexington, 2014).