Over the past decade, company and product names have taken marketing to a new level. This paper explores the complexity of brewing company names and product advertising. From cheeky ale names to outrageous ingredients, names play on humor, nostalgia, and just about anything else for a sale. But do these names increase revenue and/or brand loyalty? Size knows no bounds, nano- to macro- breweries will be discussed. Pop culture themed brews will be emphasized from Game of Thrones to Duff. This paper will highlight a variety of beers that have interesting stories, unique names, or those who might just tell a fib or two to increase commercial sales. There’s one catch to this presentation – no matter how ridiculous it might sound, all referenced products were actually distributed at some point in time. Pull up a seat as we look at names such as “Smooth Hoperator,” “Purple Monkey Dishwasher,” “Hoptimus Prime,” and “Geriatric Hipster Club”.
About the presenterMeghann Ryan-Posthumus
Meghann is a media psychologist who has presented at a variety of conferences including: MAPACA, APA, PCA/ACA, FWPCA, and NAMLE. She is a chairperson for the Food & Culture panel at MAPACA. Her research interests include: food studies, beer culture and media consumption.
Her previous faculty appointments were in communication and English departments at colleges in eastern Pennsylvania. After fourteen years of teaching, Meghann currently works as an instructional designer while pursuing a PhD.