Presenters
Abstract
“We see a trend towards using social not only as a vehicle for inspiration and aspiration but as a mechanism to digitally engage, reward loyalty and drive shoppers to the register, online and in-store, with relevant offers that can be amplified through social channels.” (Karen Dutch, 2014)
Social media has established as a major interactive communication channel on personal as well as business through the popular culture in the past few years. Nearly all websites are linked to social accounts, and social platforms are filled with content grabbed on traditional websites. Consumers are most likely perceived a brand promises and its elements on social channels include email for products and purchased items after sharing or favoring it on social medias. Addition, the advent of mobile devices, and the awareness of smartphones’ domination in our daily habits have created a measurable transparency and incredibly dynamic online market and its limitless ambition. Social media is no longer optional channel in comparative market it’s an obligation for market share.
This presentation will be focused on how technology has been intergraded in consumer-centric marketing and user driven social media interaction and their brand perceptions which often be the key discriminating factor in a customer’s decision to select one product over another.