MAPACA

Mid-Atlantic Popular &
American Culture Association

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Fashion, Style and Consumer Culture

Area chair

Myles Ethan Lascity (Southern Methodist University)

Fashion, Style and Consumer Culture explores fashion and clothing within popular culture from a variety of perspectives, including anthropology, psychology, sociology, history, communication, and media studies.

Submissions may address (but are not limited to):

Fashion aesthetics and design;

Consumption and consumer identity;

Fashion and gender;

Fashion history;

Fashion media (broadly conceived); and

Fashion retailing marketing and branding.

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