Area chair
Danie Greenwell (Drexel University)
Papers should focus on the ways in which these phenomena shape and are shaped by popular culture. The area will encourage interdisciplinary research and welcome scholars from all disciplines.
Examples include:
Health & fitness apps
The quantified self on social media
Marketing and promotion of wellness
Health promotion campaigns
Representations of health & wellness in popular culture
Popular culture themed fitness events (Harry Potter yoga/Zombie runs)